About Ohitura
Building better habits, rooted in Basque heritage
Ohitura was born from a simple belief: small, consistent actions create extraordinary lives. Our name comes from the Basque word for "habit" — a tribute to the resilient culture of the Basque Country, where tradition and innovation have always walked hand in hand.
Our Mission
We built Ohitura to help people transform their daily routines using behavioral science, AI-powered coaching, and a beautifully designed experience that makes habit tracking feel effortless.
Unlike generic productivity tools, Ohitura is grounded in evidence-based frameworks — values-driven habits, habit stacking, and the science of behavior change — combined with modern AI to give you personalized guidance every step of the way.
Our Story
Ohitura is created by WPDesigns, a web design and development studio based in Bayonne, in the heart of the French Basque Country. Founded by Josh, a web designer and developer with a passion for building tools that make a real difference in people's lives.
The idea for Ohitura came from Josh's own journey with habit building. After trying dozens of habit tracking apps that felt either too complex or too simplistic, he decided to build something different — an app that combines the depth of behavioral science with the simplicity of great design.
The name "Ohitura" (Basque for "habit") reflects our deep connection to the Basque Country and its values of perseverance, community, and continuous improvement.
Our Values
Science-Backed
Every feature is grounded in behavioral psychology and habit formation research. We don't guess — we build on what works.
Privacy-First
Your habit data is deeply personal. We are fully GDPR compliant, give you complete control over your data, and never sell your information.
Beautiful Simplicity
Powerful features wrapped in an intuitive, clean interface. Habit tracking should feel effortless, not like another chore.
Community-Driven
Our roadmap is shaped by our users. We listen, iterate, and build features that our community actually needs.
Why Basque?
The Basque people (Euskaldunak) have one of the oldest cultures in Europe, known for their remarkable resilience, strong community bonds, and the preservation of their unique language — Euskara — against all odds. These qualities mirror what it takes to build lasting habits: persistence, consistency, and a deep sense of identity.
By naming our app "Ohitura," we honor this heritage and carry its spirit into everything we build.
The Team
Ohitura is a passion project by WPDesigns. We're a small but dedicated team committed to building the best habit tracking experience possible.
Company Information
Get in Touch
Have questions, feedback, or just want to say hello? We'd love to hear from you.